The Wonderful Company
The Wonderful Company
The Wonderful Company
The Wonderful Company
The Wonderful Company
The Wonderful Company
The Wonderful Company
The Wonderful Company
The Wonderful Company
The Wonderful Company
The Wonderful Company
The Wonderful Company
The Wonderful Company
The Wonderful Company
The Wonderful Company
The Wonderful Company
The Wonderful Company
The Wonderful Company
The Wonderful Company
Asst. Media Planner
Asst. Media Planner
Asst. Media Planner
Oversaw end-to-end media strategy & operations for Wonderful Pistachios, FIJI Water, POM Juice, & all other Wonderful brands across digital, print, TV, & OOH media.
Oversaw end-to-end media strategy & operations for Wonderful Pistachios, FIJI Water, POM Juice, & all other Wonderful brands across digital, print, TV, & OOH media.
Oversaw end-to-end media strategy & operations for Wonderful Pistachios, FIJI Water, POM Juice, & all other Wonderful brands across digital, print, TV, & OOH media.
Wonderful Pistachios - "On The Go" & POM Juice - "Antioxidant" Campaign
Wonderful Pistachios - "On The Go" & POM Juice - "Antioxidant" Campaign
Tasked with translating Marketing's needs into a viable media plan for the "OTG" and "Antioxidants" campaign, I referenced market research that indicated we could target gamers for both campaigns. I pitched that we allow Zynga Games to serve the interstitials within their mobile games, between levels, based on age — a younger demo for Pistachios and an older one for POM Juice. I tracked campaign performance to ensure we secured any necessary make-goods.
Tasked with translating Marketing's needs into a viable media plan for the "OTG" and "Antioxidants" campaign, I referenced market research that indicated we could target gamers for both campaigns. I pitched that we allow Zynga Games to serve the interstitials within their mobile games, between levels, based on age — a younger demo for Pistachios and an older one for POM Juice. I tracked campaign performance to ensure we secured any necessary make-goods.
Tasked with translating Marketing's needs into a viable media plan for the "OTG" and "Antioxidants" campaign, I referenced market research that indicated we could target gamers for both campaigns. I pitched that we allow Zynga Games to serve the interstitials within their mobile games, between levels, based on age — a younger demo for Pistachios and an older one for POM Juice. I tracked campaign performance to ensure we secured any necessary make-goods.
Wonderful Pistachios - Official Snack Partner of the Panda Cup
Wonderful Pistachios - Official Snack Partner of the Panda Cup
After the release of Flavored Pistachios in smaller bags (OTG), we wanted to introduce the new product to gamers within a younger demographic - a target demo I found relevant to our campaign. To execute this idea, we partnered with the Panda Cup as the official snack partner. During the tournament, the WP logo was added to banners online and in the physical arena. Players also had bags of pistachios next to their gaming setups.
After the release of Flavored Pistachios in smaller bags (OTG), we wanted to introduce the new product to gamers within a younger demographic - a target demo I found relevant to our campaign. To execute this idea, we partnered with the Panda Cup as the official snack partner. During the tournament, the WP logo was added to banners online and in the physical arena. Players also had bags of pistachios next to their gaming setups.
After the release of Flavored Pistachios in smaller bags (OTG), we wanted to introduce the new product to gamers within a younger demographic - a target demo I found relevant to our campaign. To execute this idea, we partnered with the Panda Cup as the official snack partner. During the tournament, the WP logo was added to banners online and in the physical arena. Players also had bags of pistachios next to their gaming setups.
FIJI Water x Volta Charging Stations
FIJI Water x Volta Charging Stations
To position FIJI Water as a premium product, we decided to leverage its natural benefits - namely, its naturally occurring electrolytes. Bouncing off that theme, we decided to partner with Volta Charging Stations. FIJI Electrolytes ads were displayed on their charging stations at Whole Foods across the nation.
To position FIJI Water as a premium product, we decided to leverage its natural benefits - namely, its naturally occurring electrolytes. Bouncing off that theme, we decided to partner with Volta Charging Stations. FIJI Electrolytes ads were displayed on their charging stations at Whole Foods across the nation.
To position FIJI Water as a premium product, we decided to leverage its natural benefits - namely, its naturally occurring electrolytes. Bouncing off that theme, we decided to partner with Volta Charging Stations. FIJI Electrolytes ads were displayed on their charging stations at Whole Foods across the nation.
FIJI Water x Volta Charging Stations