Ultraviolet Club
Ultraviolet Club
Ultraviolet Club
Ultraviolet Club
Ultraviolet Club
Ultraviolet Club
Ultraviolet Club
Ultraviolet Club
Ultraviolet Club
Creative Marketing Lead
Executed content marketing strategies that positioned Ultraviolet as a high-end creator app, drove monthly creator revenue, & attracted new talent to the UV platform
Wonderful Pistachios - "On The Go" & POM Juice - "Antioxidant" Campaign
Tasked with translating Marketing's needs into a viable media plan for the "OTG" and "Antioxidants" campaign, I referenced market research that indicated we could target gamers for both campaigns. I pitched that we allow Zynga Games to serve the interstitials within their mobile games, between levels, based on age — a younger demo for Pistachios and an older one for POM Juice. I tracked campaign performance to ensure we secured any necessary make-goods.
Wonderful Pistachios - "On The Go" & POM Juice - "Antioxidant" Campaign
Wonderful Pistachios - "On The Go" & POM Juice - "Antioxidant" Campaign
Wonderful Pistachios - "On The Go" & POM Juice - "Antioxidant" Campaign
Tasked with translating Marketing's needs into a viable media plan for the "OTG" and "Antioxidants" campaign, I referenced market research that indicated we could target gamers for both campaigns. I pitched that we allow Zynga Games to serve the interstitials within their mobile games, between levels, based on age — a younger demo for Pistachios and an older one for POM Juice. I tracked campaign performance to ensure we secured any necessary make-goods.







